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BattlBox Insert Cards (2025)
Featured are insert cards designed for the ThyroSafe® and VFX products, developed for distribution through BattlBox partners. Each piece delivers a concise product overview and essential usage information, crafted to align with brand and partner guidelines while ensuring clarity, consistency, and visual impact across packaging touchpoints.
Thistle Branding Assets (2025)
This self-initiated project explores brand extension through design strategy for Thistle, a fictional direct-to-consumer mattress brand focused on elevated comfort and personality-driven storytelling. The goal was to create three distinct yet cohesive branding assets—a packaging insert, a poster, and a tea bag label—that reinforce Thistle’s identity beyond traditional brand guidelines. By focusing on minimal layouts, warm-toned visuals, and cheeky, sleep-centric copy, the project demonstrates how thoughtful design touchpoints can build emotional resonance, enhance the customer experience, and deepen brand presence across lifestyle moments.
‘Posters Only’ Series (2024)
This is a series exploring poster design through commissioned briefs for university events and events in the greater Richmond area. The posters explore typography, layout, and archival practices while engaging with the history and function of poster design. Each piece responds to a commissioned brief, balancing expression with practical communication. By designing for real-world events, Posters Only examines the role of graphic design in public spaces, contributing to the visual identity of the community while refining strategies for effective communication.
GHEEFACE (2025)
GHEEFACE was a collaborative community event presented by idhar-udhar press and Butterface, a Richmond-based butter brand and community organizer. Centered on the shared practices of making and ghee-making, the event celebrated South Asian culinary traditions through a facilitated gathering featuring snacks, storytelling, and recipe sharing. Designed recipe cards accompanied the experience, blending visual design with cultural preservation and communal joy.
Business Connect, eCommerce (2023-present)
A series of eCommerce graphics developed for various distributed products at Business Connect, each designed in alignment with both internal brand standards and manufacturer guidelines. Created for use on Amazon storefronts, these assets supported online visibility and product education, though availability may have since changed due to product updates or rotation.
The Sad, Lonely Woman? (2022)
This is a research-driven identity system critiquing the archetype of the “spinster” and its ties to mental health and societal value. Drawing from feminist theory, I developed a cohesive visual language applied across three outcomes: a poster series using archival imagery and literary text, Receipt Board mapping emotional labor through transactional language, and SPIRIT, a satirical wellness supplement. Unified through a shared style guide, these speculative artifacts inhabit the same narrative world. The project uses visual storytelling to challenge gendered norms and reframe cultural narratives around single women.