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Dry Run (2025)
Problem: How can bar culture expand to genuinely include sober and sober-curious patrons—without treating non-alcoholic options as secondary or watered down?
Solution: Dry Run is a sober-forward identity system designed for a weekly mocktail night at Sunken Harbor Club*, a Brooklyn cocktail bar known for its maritime surrealism. As non-alcoholic spirits gain traction and the line between wellness and indulgence blurs, Dry Run reframes abstinence not as a compromise, but as a deliberate and flavorful choice. With elegant typography, eye-catching layouts, and a sensual, botanical-inspired palette, the brand brings equal visual weight and desire to the mocktail experience.
From reimagined drink menus and event graphics to a visit-based punch card system, the campaign encourages return visits and long-term visibility within a traditional cocktail environment. Supporting materials—including menu redesigns, social assets, and print collateral—blend functional design with visual storytelling to seamlessly integrate sober inclusion into the bar’s identity.
Role: Led all visual research, concept development, copywriting, brand design, and collateral production. Developed an expanded design system including drink titles, narrative descriptions, environmental applications, and loyalty touchpoints.
Impact: Dry Run explores how graphic design can shift cultural narratives—not just selling a drink, but repositioning what nightlife can look and feel like. It’s not about what’s missing—it’s about showing up, with presence and flavor.
*This project is a speculative case study created solely for educational and personal exploration purposes. It is not affiliated with or endorsed by Sunken Harbor Club. All branding, content, and materials were developed independently as a design exercise and are not intended for commercial use.
The Imperfection Algorithm (2023)
Problem: How can we translate internal, emotional states into accessible, tangible forms of self-care—especially for those overwhelmed by traditional clinical frameworks?
Solution: The Imperfection Algorithm is a speculative “translation machine” that converts mental and emotional inputs into creative outputs through a guided journal. Grounded in art therapy and participatory design principles, the project reimagines self-care as an analog, interactive experience.
Through a series of experiments and workshops, I developed prompts, visual systems, and tactile design choices—including a soft matte cover and muted color palette—to reduce clinical associations and create a welcoming, personal interface. The final piece encourages reflection and agency without judgment or medicalization.
Role: Led all research, writing, design, prototyping, and workshop facilitation. Conducted iterative testing and adjusted format, tone, and pacing based on user feedback.
Impact: The project demonstrated how creative tools can reframe emotional expression as an accessible practice, making space for vulnerability through design.
The Free Market (2025)
Problem: How can we create a sustainable, low-barrier system for community exchange—one that feels inviting, organized, and self-sustaining without relying on formal institutions or capital?
Solution: The Free Market is a research-driven, speculative infrastructure for circular exchange. Designed for grassroots replication, it offers a full visual and operational system for setting up and running a free store. Built around five core categories—essentials, wearables, utilities, media, and community—the project centers clarity, access, and autonomy.
Through mockups, environmental signage, printed templates, and systems design, I developed a full suite of materials to support both users and organizers. From shelf labels and donation flyers to volunteer forms and emergency signage, the campaign anticipates real-world needs and scales through print-ready resources. The zine and community board introduce the philosophy behind the market while encouraging others to start their own.
Role: Led all research, art direction, brand development, copywriting, signage systems, and print collateral. Designed user flows, created spatial mockups, and developed tools for circulation, onboarding, and community growth.
Impact: This case study demonstrates how design can serve as both aesthetic and infrastructure—bridging visual identity with real-world utility. The Free Market doesn’t just imagine a better system of care and exchange; it equips communities to build one.
Women & War (2023)
Problem: How can publishing formats be reimagined to restore agency to historically marginalized voices—specifically, mythological women portrayed as pawns rather than protagonists?
Solution: Women & War is a collaborative, three-part project that reinterprets women’s roles in the Ramayana and Mahabharata through material storytelling. Centering Sita and Draupadi, the project critiques how female figures catalyze epic events yet are denied heroic recognition.
We developed a cohesive visual and narrative system expressed through physical artifacts:
– An accordion book reimagining Sita’s trial by fire, intentionally burned as a performative gesture.
– A sari printed with Draupadi’s disrobing, created by collaborator Tanvi Bendigeri, transforming textile into testimony.
– A spiral-bound reader with annotated source texts and essays contextualizing the project.
The work was distributed via an in-person exhibition and a digital experience designed to expand access.
Role: Co-led research, design, and fabrication; developed exhibition strategy and material treatments in dialogue with cultural symbolism.
Impact: Created an immersive, multidisciplinary project that reclaims mythological narratives and foregrounds the systemic erasure of women’s agency—past and present.
The Sad, Lonely Woman? (2022)
Problem: How can visual systems be used to critically examine and reframe harmful cultural narratives—specifically, the archetype of the “spinster” and its intersections with mental health and societal value?
Solution: The Sad, Lonely Woman? is a research-driven identity system exploring how single women are pathologized and commodified. Rooted in feminist critique and cultural theory, the project manifests across three designed outcomes:
– A poster series combining archival imagery with text from The Old Maid to surface the emotional burden of spinsterhood.
– Receipt Board, an installation mapping emotional labor in relationships through transactional language.
– SPIRIT, a fictional wellness supplement satirizing pharmaceutical marketing toward single women.
Each outcome shares a cohesive visual language established through a preliminary style guide, allowing speculative and critical artifacts to coexist in the same narrative world.
Role: Conducted all research, designed the identity system, and developed three physical executions.
Impact: Delivered a unified, multi-format design project that used visual storytelling to critique gendered norms and advocate for more nuanced representations of women.