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RE:PORT (2025)
RE:PORT is a fictional boutique record label that curates soundscapes and limited-edition vinyl inspired by global port cities and their underground music scenes. Each release captures the sonic textures, cultural narratives, and visual identity of a specific locale—blending music, tourism, and editorial storytelling. The project includes a comprehensive visual identity system and brand kit featuring logo design, custom typography, color systems, and branded ephemera such as vinyl packaging and promotional materials. The identity is designed to resonate with design-conscious music listeners and editorial-minded audiences, positioning the label at the intersection of sound, culture, and place.
Role: Lead designer responsible for crafting the visual identity system, including logo, typography, and packaging design.
Impact: Developed a cohesive brand experience that connects music, place, and culture, appealing to niche audiences at the crossroads of editorial and music culture.
idhar-udhar press (2025)
The visual identity and brand guide created for idhar-udhar press, an independent publishing initiative dedicated to stories that traverse cultural and geographical borders. Developed to reflect the bold, expressive design language found in India’s streets—while intentionally avoiding clichéd color palettes—the visual identity was shaped through close collaboration. The brand guide provides a clear framework to ensure consistent application, supporting the press’s mission to amplify underrepresented voices and challenge traditional storytelling norms.
Role: Designed the comprehensive brand guide to articulate and systematize the collaboratively developed visual identity.
Impact: Established a consistent, flexible framework that supports the press’s bold mission and ensures cohesive application across all touchpoints.
The Indigo Leaf (2023)
The visual identity created for The Indigo Leaf—a small apparel brand (currently inactive) exploring the intersection of design and artificial intelligence—were developed to reflect its innovative and experimental spirit. The identity was created in collaboration with designer Tanvi Bendigeri, combining organic forms with tech-inspired elements to express the brand’s unique positioning. The brand guide, designed to ensure visual consistency across applications, offers clear direction for maintaining the brand’s distinct voice as it grows.
Role: Designed the brand guide to codify and implement the collaboratively developed visual identity.
Impact: Provided a clear, adaptable framework to maintain brand consistency and support future growth.
Figma Wellness Campaign Identity (2025)
A speculative internal communications campaign designed to promote wellness, mindfulness, and team connection at Figma. Built around a playful visual identity, the project includes presentation slides, a mascot illustration, branded graphics for internal channels, and messaging rooted in Figma’s collaborative, human-centered ethos. The campaign explores how internal initiatives can extend a brand’s identity through tone, visual language, and culture-building content—bridging storytelling and design within an organizational context. Developed as a creative response to Figma’s emphasis on experimentation, communication design, and brand consistency across touchpoints.
Role: Conceptualized and designed a holistic visual identity and assets that align with Figma’s brand values.
Impact: Demonstrated how internal campaigns can deepen team culture and extend brand storytelling within an organization.
Think Neuro (2023)
Visual identity system developed for Think Neuro, LLC, a non-profit organization focused on addressing healthcare disparities in opioid abuse treatment through advocacy, education, and technological innovation. Designed in collaboration with Tanvi Bendigeri, the identity draws from the visual language of the medical and research sectors—emphasizing themes of cognition, neurology, and inquiry. The system integrates clean typography, restrained color palettes, and iconography that reflect the organization's mission to inspire future healthcare leaders and improve access to care for underserved communities. The branding continues to support Think Neuro’s presence across digital and print platforms, reinforcing its role at the intersection of scholarly research and public service.
Role: Typography lead and co-designer of the visual identity; designer of the brand guidelines.
Impact: Established a cohesive, scalable brand framework that reinforces Think Neuro’s mission and enhances its professional presence.
Visual identity system developed for Business Connect’s Adventure brand, an initiative expanding the company’s reach from WASH solutions into the outdoor and adventure market. The project includes a comprehensive brand guide outlining logo usage, color palette, typography, and design applications across digital and print. Designed to support consistent brand expression, the system brings clarity and cohesion to the sub-brand’s positioning while aligning with Business Connect’s broader mission of global impact and accessibility. In addition to building the visual identity, the work also included designing product sheets tailored to the Adventure line and contributing to an updated iteration of Business Connect’s U.S. catalog for the BCA brand, distributed in 2024. These materials were created to support marketing and sales efforts while maintaining a unified brand experience across channels.
Role: Led refinement and adaptation of brand elements, collaborating cross-functionally to deliver a clear and user-friendly brand guide.
Impact: Enabled consistent brand application across platforms, enhancing marketing and sales alignment.