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Thistle Branding Assets (2025)
This self-initiated project explores brand extension through design strategy for Thistle, a fictional direct-to-consumer mattress brand focused on elevated comfort and personality-driven storytelling. The goal was to create three distinct yet cohesive branding assets—a packaging insert, a poster, and a tea bag label—that reinforce Thistle’s identity beyond traditional brand guidelines. By focusing on minimal layouts, warm-toned visuals, and cheeky, sleep-centric copy, the project demonstrates how thoughtful design touchpoints can build emotional resonance, enhance the customer experience, and deepen brand presence across lifestyle moments.
‘Posters Only’ Series (2024)
This is a series exploring poster design through commissioned briefs for university events and events in the greater Richmond area. The posters explore typography, layout, and archival practices while engaging with the history and function of poster design. Each piece responds to a commissioned brief, balancing expression with practical communication. By designing for real-world events, Posters Only examines the role of graphic design in public spaces, contributing to the visual identity of the community while refining strategies for effective communication.
BattlBox Insert Cards (2025)
Featured are insert cards designed for the ThyroSafe® and VFX products, developed for distribution through BattlBox partners. Each piece delivers a concise product overview and essential usage information, crafted to align with brand and partner guidelines while ensuring clarity, consistency, and visual impact across packaging touchpoints.
GHEEFACE (2025)
GHEEFACE was a collaborative community event presented by idhar-udhar press and Butterface, a Richmond-based butter brand and community organizer. Centered on the shared practices of making and ghee-making, the event celebrated South Asian culinary traditions through a facilitated gathering featuring snacks, storytelling, and recipe sharing. Designed recipe cards accompanied the experience, blending visual design with cultural preservation and communal joy.
the desi girl’s guide to witchcraft (2023)
Editorial and layout design for The Desi Girl’s Guide to Witchcraft, an eight-page foldable zine created in collaboration with Tanvi Bendigeri. The zine shares traditional Indian home remedies while engaging critically with themes of orientalism and the appropriation of Hindu culture in modern-day witchcraft. Typeset using Modakshar and Area, the design balances cultural sensitivity with contemporary typographic expression. The foldable format and thoughtful layout create an intimate, tactile reading experience that invites reflection on identity, heritage, and cultural representation.
Business Connect, eCommerce (2023-present)
A series of eCommerce graphics developed for various distributed products at Business Connect, each designed in alignment with both internal brand standards and manufacturer guidelines. Created for use on Amazon storefronts, these assets supported online visibility and product education, though availability may have since changed due to product updates or rotation.